It may be a dream to imagine that a business would prefer a slightly smaller profit margin in favor of having a higher purpose, creating a great product, taking care of one’s employees, and positively impacting the planet. But why not take positive steps to champion these nonprofit and benevolent businesses? This is the birth of a new world, where your dollars can act as catalysts to accomplish the change that we want to see in the world. This is the birth of a marketplace where the brands we support will be in line with the values we advocate. We must support these nonprofits and companies that are working to make the world a better place and giving others the tools to become part of the movement.