Matthew Rosenberg

Matthew Rosenberg lives in New York, sandwiched between Greenwich Village and Soho. He co-founded Cameo, which is now part of Vimeo.
Can Cameo make two-minute movies as addictive as Vines?
When it launched last January, Vine proved that mobile video wasn’t dead — that people wanted to shoot videos on their phones and share them with friends. Each Vine clip is six seconds of hyper-consumable action, a burst of energy that tells a story with a minimal footprint and cognitive cost. But now that the battle for “the Instagram of video” has boiled down to two apps, Instagram and Vine, is there a battle left for long-form video apps? The iPhone’s camera is plenty good for amateur movie-making of all shapes and sizes, but you don’t see the average person doing much with all the videos in their camera roll. Cameo, a new filmmaking app for iPhone, hopes to change that. 

Can Cameo make two-minute movies as addictive as Vines?

When it launched last January, Vine proved that mobile video wasn’t dead — that people wanted to shoot videos on their phones and share them with friends. Each Vine clip is six seconds of hyper-consumable action, a burst of energy that tells a story with a minimal footprint and cognitive cost. But now that the battle for “the Instagram of video” has boiled down to two apps, Instagram and Vine, is there a battle left for long-form video apps? The iPhone’s camera is plenty good for amateur movie-making of all shapes and sizes, but you don’t see the average person doing much with all the videos in their camera roll. Cameo, a new filmmaking app for iPhone, hopes to change that. 

(via thisistheverge)