When it launched last January, Vine proved that mobile video wasn’t dead — that people wanted to shoot videos on their phones and share them with friends. Each Vine clip is six seconds of hyper-consumable action, a burst of energy that tells a story with a minimal footprint and cognitive cost. But now that the battle for “the Instagram of video” has boiled down to two apps, Instagram and Vine, is there a battle left for long-form video apps? The iPhone’s camera is plenty good for amateur movie-making of all shapes and sizes, but you don’t see the average person doing much with all the videos in their camera roll. Cameo, a new filmmaking app for iPhone, hopes to change that.
I live in New York, sandwiched between Greenwich Village and Soho. I co-founded Cameo and Fast Society with these guys. I so infrequently go to midtown that I still feel sense of awe when I get off the subway. I go to concerts, I practice Yoga, and occasionally I will read a book. One day I will rewrite this paragraph and it will be much more interesting.